The Ride of a Lifetime

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  • Robert Iger became CEO of The Walt Disney Company, during a difficult time.
  • Competition was more intense than ever and technology was changing faster than at any time in the company’s. His vision came down to three clear ideas: Recommit to the concept that quality matters
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Robert Iger became CEO of The Walt Disney Company, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn into a stronger brand in international markets.

Today, is the largest, most admired media company in the world, counting and 21st Century among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

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